JOB DESCRIPTION
• Provide detailed recommendations for local and European management around Customer data
architecture and structure, as well as maintenance and data integrity
• Contribute to the development of a cross-country data framework and establish synergetic data
collection strategies and processes
• Define the EMEA Personalisation and Automation Roadmap within the defined global business
and technology framework and in cooperation with global and local Technology, Program and
Business Leads
• Drive synergies and cross-country alignment, anticipate potential cross-country synergies,
detect overlaps throughout the ideation, requirement collection, implementation, and testing
processes
• Drive Implementation of technical and functional features related to Automation and
Personalisation
• Facilitate training and adoption of new personalisation and automation features across the
local and regional users in Europe in strong alignment with new global business processes.
Assure continuous skill development working with internal and external partners, Provide
guidance for the business stakeholders on UAT
• Cooperate with the European Data Protection Officer and Data Security Team helping them
assure GDPR compliance of the new ecommerce ecosystem
The type of person we're looking for:
• Experience with cross-country implementation of marketing automation platforms
• Experience in the implementation of customer data collection strategies
• Experience with persona driven ecommerce
• Effectively communicating with global, regional and local stakeholders, ability to form and
manage cross-functional teams
• Proven soft skills in international project management, leading cross-cultural and crossfunctional
projects teams
• English and other European language skills
• Ability to travel 10-20% depending on project
• Master's Degree in Marketing / Business / Communications
Specialized Knowledge and Skills:
• Marketing automation tools (Hubspot, Marketo)
• GDPR
• Experience with CRM Systems e.g. SAP C4C or Salesforce CRM
• Experience working with SAP Hybris